SUPERIOR SOUND

Verizon Cell Phone, Garmin, Audrina Patridge,

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please visit Alex LOGIC.
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This is some of the best quality dialogue sound I have ever heard on television.

Besides the superb technical quality, the two teens intonation is right on. The dad is funny as well. Notice how softly dad speaks yet how clearly he sounds.

The script is funny as well. This is probably one of those commercials that can be played quite a few times and people like it the more they see it.



From the first moment, I liked the music and the soundtrack. This just enhanced the ending that much more.

Suddenly the music and sound is cut off, we see the juxtaposition of being in the car, with being at the final destination, and the message of the commercial is heard loud and clear.



After seeing the commercial a couple of times, I began to wonder, is the voice I am hearing the actual voice of the woman in the commercial?

It turns out it is her own voice after I learned this person had their own reality television show. The voices seems to match perfectly and left me wondering if the production company and ad agency had used a voice over talent for the commercial.

I don't recall the talent's name being supered over the commercial that actually airs on television.

One pet peeve, WHEN WILL WE SEE THE SAME KIND OF A COMMERCIAL FOR A VEGAN, or at least, a VEGETARIAN burger?

People get on PETA for being really over the top, but I think it is crazy to show all of these starlet woman and they NEVER eat a vegan burger, what is up with that?

  Revlon, Volvo, Visa

For more Information
on my 20 plus years
making films and videos,
please visit Alex LOGIC.
I am also an ideas person,
and an excellent collaborator.




The Revlon commercial that featured the song "Charlie" became ingrained in american culture back in 1973 and to this day many still remember that famous song. Assuming "Charlie" is still around, it would not hurt to digitally remaster the soundtrack and run it every couple of years. Why reinvent the wheel?

Why not keep the soundtrack and do a new Charlie commercial starting with the 1973 commercial and then quickly moving us forward through time with quick shots of fads come and gone, but not Charlie.
End with a smiling Shelly Hack circa 2010.



Awesome Awesome song. The song's catchy "Oh Boy" phrase sticks in your head and even makes me look forward to the commercial the next time I hear that song coming from the television.

The commercial is cute as well.

However, (uh oh, the infamous however) after seeing the commercial 2 or 3 times, I thought it was a Toyota Commercial and not a Volvo commercial.

This is one of the dangers of some commercials that use very catchy songs, the name of the product can either be forgotten or mistaken for a competitors product as a result.

Yes, the voice over person says the name Volvo twice, but I was watching the girls trying to figure out the whole hair switch and clothing switch thing, so I missed the voice over guy saying Volvo.

Plus, at the end of the commercial, the cars name is stated but Volvo is not mentioned in front of the name of the car.

The phrase "Oh Boy" is so short that I would have replaced the final two "Oh boy" lyrics at the end of the commercial with "Volvo".



Half way through my first viewing I wondered if the runner would be losing weight, and sure enough he did. Solid effort, solid music that makes it fun to watch this Visa commercial over and over.