FEDEXITS SUPER

For more Information
on my 20 plus years
making films and videos,
please visit Alex LOGIC.
I am also an ideas person,
and an excellent collaborator.




This Fed-Ex commercial is a classic. It combines many counter opposing themes and melds them perfectly.

Special effects are present, yet the commercial is also a well written script. The Caveman first appears unintelligent, then surprises us with some philosophical thought.

Immediately after being fired, the downtrodden caveman rises up to the challenge of saving his job by using Woody Allenesque logic to try and save his job. From that moment on the commercial just keeps reaching new levels of brilliance.

Justifiably angry at losing his job, the caveman kicks a cute lil dinosaur on his way out the door. Before we know it, slapstick has a reached a new high as the caveman gets stomped by a giant foot in return.

The evolutionary spiral is complete.

 

For more Information
on my 20 plus years
making films and videos,
please visit Alex LOGIC.
I am also an ideas person,
and an excellent collaborator.




Also can be found under "classics". This is just one of those commercials that can't be analyzed, it just is great.