WHAT I DO FOR U

How good is your Super Bowl Commercial?

For more Information
on my 20 plus years
making films and videos,
please visit Alex LOGIC.
I am also an ideas person,
and an excellent collaborator.


Every year that I watch the super-bowl I immediately see at least a few commercials that I could have offered a suggestion that probably would have made for a more impactful, powerful, and memorable super bowl commercial.

Get your Super Bowl commercial or idea evaluated before you create your commercial, or you can also have your completed commercial critiqued well before your date with the Super Bowl.


Your company is about to spend millions making a super-bowl commercial, then several more million to air it during the Super Bowl.

Perhaps a small investment in a fresh set of eyes is not such a bad idea. I don't have any fear about telling you the truth when it comes to your commercial.

My first critique will simply be based on the coolness factor. Is your Super Bowl commercial cool? Then my critique will delve into how close did you come to achieving memorability, also known as the "buzz factor". One of the classic failures a good commercial can make is people remembering the commercial, but forgetting the name of the product or service that the commercial was made for.

I'll view your commercial as if I am an actual consumer, but with the experience of an actual regional emmy winning producer / director who has also spent years editing and doing camera work.

I can guarantee that I will give you a fresh perspective, new ideas, or I'll just offer my support if I think your commercial is good just as it is.

That's right, I'm not going to automatically try to outsmart people that are smarter than me. This Super Bowl Snickers commercial featuring Betty White and Abe Vigoda is about as good as it gets.

However, I do know I have a gift for adding on to an already good idea and making it just a bit better. Sometimes the right combination of collaboration will produce a better overall commercial, and that can make a huge difference when almost a hundred million sets of eyes are watching your commercial.

When I do come up with suggestions, I try and cater my ideas to ones that can realistically be added in. The right creative mind may come up with a suggestion that requires less than an hour to achieve, or if it a reshoot is necessary, it will be well worth the effort.

Ideally, the best idea is one in which a change, if suggested, can be made without re shooting new footage.

I believe Wall Street is losing touch with Main Street, if you want to make sure you don't fall into that trap, contact me at the email address posted at the top of this page.

  What kind of commercial consulting will you get?

For more Information
on my 20 plus years
making films and videos,
please visit Alex LOGIC.
I am also an ideas person,
and an excellent collaborator.


If you've already made your commercial and are reluctant to make any changes, I can also check your commercial for video and audio quality. I may just discover something about your spot that needs a slight technical adjusting.

Thirdly, I'll make suggestions on how to easily tweak the commercial (if necessary) for maximum impact. If I offer suggestions for tweaking your commerical, I'll take into account that you may not want to shoot anymore material. Therefore, I'll offer two suggestions, one that can make the commercial better based on what was already shot, and another idea based on what just might make your good idea, better with a reshoot.

It's also possible that I'll love your commercial just the way it is.

Here comes the fine print. I'm less interested in commercials that promote the same old, same old. Hummers, yes they have their place, but not for mass consumption and glorification. Gas Guzzling cars, forget it, that is so over. Just look at how much of a momumental flop the Transformers movie tie in was for GM. Transformers Glorified GM Power Cars even as gas prices were approaching 3 and 4 dollars a gallon.

However, if you DO have a product that has been innovated in a positive way, I am definitely interested in helping you get your message out.

Sugary Soft drinks and candy bars, I prefer working with truthful messages that may be announcing some kind of improvement in the nutritional value of the product, or reduction in the sugar content. However, I am a chocolate fan so I am on the fence on this one.

Meat products. I'm not interested in making believe that meat is a treat that just sort of magically appears on the dinner plate. However, maybe the company is working towards a vegan version of their product??? Maybe???

I'm more interested in promoting products that are somewhat healthy and aren't loaded down with sugar or animal products. However, it is also possible that coming up with a truthful message can outweigh what the product is about, so I am not ruling out consulting based on the product or service outright.

I'm not really interested in promoting the overconsumption of beer because a lot of people die as a result of drunk driving. Perhaps there is some middle ground. This Captain Morgan commercial could have premiered Super Bowl Sunday.



Instead of relying on special effects this commercial incorporates a clever idea, and doesn't try to be too goofy or too full of special effects. It's really a classy beer commercial, in my opinion.