BAD

Bad

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please visit Alex LOGIC.
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From the moment I saw this commercial, I was offended. I was offended because our economy was stumbling, even back then, jobs were being outsourced, and to add a final indignity, not only are robots on the assembly line, but we are supposed to care more about the robot then the few remaining humans still on the line.

It's as if GM couldn't pick worse combinations of ideas for commercials. Don't get me started on the Transformers / GM commercial tie in.

  Bad

For more Information
on my 20 plus years
making films and videos,
please visit Alex LOGIC.
I am also an ideas person,
and an excellent collaborator.




Although I can watch this commercial as a non critic, and like it, and realize that many others will like it, I intellectually don't like it.

The underlying message is a crap sandwhich.

I don't like it for the same reason I don't like the robot commercial to left of this column. You're making fun of US! Now Stop it!