GOOD GONE BAD

GOOD GONE BAD.


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on my 20 plus years
making films and videos,
please visit Alex LOGIC.
I am also an ideas person,
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The E Trade commercial above reminds us that making someone feel good about investing can be very bad when the stock market plummets. This commercial is no longer available on E Trade's youtube channel, and for good reason.

People love the baby concept of these commercials, but these commercials have no answer for the danger involved in trading on the stock market. So they get the "Good Commercial Gone Bad Award".



This actually is an average commercial, but then it goes south by making the prospective customer, aka you and me, LOOK STUPID !

  BAD GONE GOOD, THEN GONE BAD AFTER THINKING ABOUT IT.

For more Information
on my 20 plus years
making films and videos,
please visit Alex LOGIC.
I am also an ideas person,
and an excellent collaborator.




I was ready to reject this commercial before it had finished. The ending saves it.

Although the kid is so over the top (at least, I hope he is) and I dislike seeing categorizations of any group in society that is over exaggerated, especially kids since they don't get their own true representative voice in society.

Example, if this commercial were extended, and we see the father is driving a fancy sports car tricked out with all kinds of ADULT ACCESSORIES, then it becomes clear why his kid had his tantrum.

So misrepresenting a group that can't defend for itself is actually kind of creepy, no?

Most people won't see it to that level, but if that level of interpretation exists, and it is ignored, the commercial isn't as good as it could have been.

This commercial is pandering to the audience, but in a manipulative way that hurts the reputation of minors.

I got an idea, pick on somebody your own size.

What if the child had had some kind of disability, and the commercial showed the disability, then had the condom shot at the end, that would have been offensive, right?

What if the commercial had been from the local family planning agency?

One could argue that the commercial threads the needle and avoids the tact, but I still see a commercial that makes fun of kids at their own expense.