CLEVER

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on my 20 plus years
making films and videos,
please visit Alex LOGIC.
I am also an ideas person,
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Nice commercial. All built as one set, done as one continuous take. "Clever".



A clever way to remind the world that some people can't hear, and by extension, others can't see or speak, but they still exist.

 

For more Information
on my 20 plus years
making films and videos,
please visit Alex LOGIC.
I am also an ideas person,
and an excellent collaborator.




I just love this commercial, the acting, the pacing, the final slogan. I don't believe this commercial has ever been banned.



Probably what elevates this commercial to another level is the high frequency scream of the insect. Something about that moment seems to rerack the commercial to achieve even greater impact with its message.